The ABCs

The ABCs, realised and photographed in a cross-continental, creative collaboration by Bettina Güber & Jason Levine.

The ABCs
Fundamentals. We rely on them every day. But the notion of the ABCs is more than just letters and language—it’s a statement about starting from the beginning…the basis for new learning, new experience and new creative expression. 
This made us think about the fundamentals of Behance…
A is for Artistry
B is for Beauty and Boldness
C is for Creativity, Collaboration and influenCe
…and isn’t that exactly what the spirit of Behance is all about? 
A few short months ago, the two of us didn’t know each other. Artistic sensibilities, similarities & interests brought us together, to collaborate, to create cross-continentally.
But what was most intriguing were the inadvertent effects of artistic influence. One only has to look at our individual projects to get an idea about how we create individually…but very clearly, you can see & feel the influence we each had on each other in this project, organically. 
The spirit of spontaneous, artistic creation; sometimes beautiful, sometimes bold, other times comical…but always relating back to the fundamentals.
The ABCs
The ABCs | Photographed and Realised by
Bettina Güber: A, B, E, H, I, K, L, M, O, Q, S, U, X
Jason Levine: C, D, F, G, J, N, P, R, T, V, W, Y, Z
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